Profile of SFIC

Singapore Furniture Industries Council (SFIC) was established in 1981 as the official representative body of Singapore’s furniture industry. It currently represents 95% of furniture manufacturers in Singapore, 65% of whom have subsidiary manufacturing plants in the region, including China, Indonesia, Malaysia, Myanmar, Thailand and Vietnam.

Its primary roles include promoting the interest of its members and the Singapore furniture industry, facilitating members’ exposure to the world market, creating more entrepreneurs through human resource development through the incorporalization of SFIC Institute, developing local talents, creating more leading-edge and boast the overall design standards through the holistics design dna program which includes organising competitions such as the annual Furniture Design Award, overseas design missions and seminars etc. SFIC also forge strategic partnerships with government and trade-related agencies, harnessing technology and knowledge for growth through the use of information technology.

SFIC, the parent company of International Furniture Fair Singapore Pte Ltd, is the organiser of the annual International Furniture Fair Singapore and ASEAN Furniture Show, Deco Asia and Hospitality Asia. SFIC also manages the International Furniture Centre at Sungei Kadut and represents Singapore in the ASEAN Furniture Industries Council (AFIC). SFIC is also represented in the Association of Small and Medium Enterprises, DesignS, Enterprise Development Advisory Council, Singapore Association of Convention and Exhibition Organisers and Suppliers, Singapore Chinese Chamber of Commerce and Industry, Singapore Manufacturers' Federation Manufacturers' Federation as well as Specialist Trade Alliance of Singapore.

Our Vision

To establish Singapore as a premier furniture hub providing total solutions to the global market.

Our Mission

Proactively identify and acquire the key industry capabilities that strengthen Singapore’s position as Asia’s furniture hub

Aggressively drive a spectrum of broad-based and targeted initiatives to meet industry needs

Leverage on SFIC’s resources, networks and industry knowledge to be the Captain and Voice of the Industry

Our Values

Integrity
Innovation
Customer-Focus

SFIC's Milestones

In The 1980's

1981 Formed SFIC on 10 July 1981 as the official representative body of furniture manufacturers and exporters in Singapore.

Also represented Singapore in the ASEAN Federation of Furniture Manufacturers Association (AFFMA), now known as ASEAN Furniture Industries Council (AFIC).

1982 Debut of the 1st specialised furniture show - Singapore International Furniture Show ’82.
1983 Organised the Singapore International Furniture Show ’83 in conjunction with the 2nd ASEAN Furniture Show (AFS).
Mid 80s Facilitated industry-wide regionalisation/internationalisation programmes to help industry players stay viable.
1988 Unanimous decision by AFFMA to appoint Singapore as the:

  • permanent site for the ASEAN Furniture Show
  • permanent Secretariat for AFIC
1989 Debut of:

  • The Singapore Furniture Export Show, in conjunction with AFS
  • 1st Furniture Design Competition

In The 1990's

1992 Rebranding of the Singapore Furniture Export Show to “International Furniture Fair Singapore” (IFFS).
1993 Endorsement of IFFS as “Approved International Fair" by the Singapore government.

Launched:

  • the Singapore Furniture Design Centre (SFDC) on 11 September 1992 (the first and largest permanent furniture design centre in the region)
  • a 10-year SFIC Master Plan to guide the industry towards continuous growth and development, with support from EDB
1994 Established a 350,000-sqm Singapore Furniture Industry Park - Kunshan, the first private sector-led specialised furniture industry park in China.
1995 Commissioning of the Singapore Furniture Industry Park - Kunshan by Singapore Minister for Trade & Industry, Mr Yeo Cheow Tong on 9 October 1995
1996  Launched:

  • Singapore Furniture Design Centre at IMM Shanghai
  • SFIC Shanghai Branch Office
1998  Acceptance of IFFS/AFS (the 1st international furniture fair in Asia) as a member of the prestigious Union des Foires Internationales (UFI), a Paris-based international body of trade fair organisers, in October 1998
1999  Launched the Youth Furniture Committee - focus group comprising the 2nd echelon generation of industry leaders

In The 2000's

2000 Rebranding of the Singapore Furniture Design Centre (SFDC) as The Furniture Square on 27 October 2000
2001 Launched:

  • asiafurniturehub.com, an e-portal for furniture industry players
  • SFIC Member Assistance Scheme to help members during the economic downturn.
2002 Launched OFFICE and KITCHEN at IFFS/AFS, with strategic partner, KolnMesse International
2003 Launched:

  • Furniture Industry Capability Upgrading Programme (Furniture ICAP), with support of SPRING Singapore
  • 2nd Member Assistance Scheme to help members deal with the challenging economic times
  • inaugural Singapore Furniture Industry Awards
  • inaugural Furniture Design Forum
2004 Rebranding of Furniture Design Competition as Furniture Design Award and expanded its profile to include international entries

Launched the Furniture Learning Institute on 29 January 2004

2005 Launched The International Furniture Centre (IFC)

Achieved record sales and participation for IFFS/AFS

  • grew from 82 exhibitors from 4 ASEAN countries (8,000) in 1989 to 452 exhibitors from 33 countries (55,000 sqm) and over 17,000 buyers from more than 100 countries.

Corporatised the SFIC Fairs Division and started a new company called International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd) to focus on organising furniture & furniture-related and events. The organising of SFIC's flagship furniture trade show - the International Furniture Fair Singapore (IFFS) - was transferred to the Company.

 2006 Launched a gamut of development programmes, partially funded under the government multi-agency local Enterprise and Association Development (LEAD) Program. With the S$16 million plan, implemented over the next 3 years will help the industry substain its strategic advantage and enhance its competitive edge in the international marketplace. The SFIC's 3 year growth plan will focus on three key areas - nurture a high value-added workforce, develop more design-centric companies, and create a synergised industry network to capture a bigger global market share.

IFFS Pte Ltd registered the highest exhibitor and visitor count in its 23 years history with 505 exhibitors from 29 countries and 17,838 trade participants from 12 countries. The year 2006 show occupied 6 halls of the Singapore Expo and boasted an increase of 8% in size as compared to year 2005.

 2007  Launched of PLATFORM, a new initiative that will be held annually in conjunction with IFFS/AFS.IFFS/AFS 2007 achieved an attendance of 17,322 trade visitors from 117 countries at the recent five-day event. Amongst the visitors, there were 66 buying delegations from 17 countries. In terms of the scale of the fair, IFFS/AFS 2007 was the largest in its 24-year history, providing a useful platform for the forging of an unprecedented number of potential global trade partnerships. It hosted a record 510 exhibitors from 28 countries of which, many had increased their exhibition space. This resulted in the show being 10.7 percent bigger than 2006 with 60,000 square metres in gross space (or 39,270 square metres in nett space) spread across all six halls at the Singapore Expo.
 2008 Launched the Singapore Mozaic, an industry programme by the Singapore Furniture Industries Council (SFIC) and is supported by SPRING Singapore as well as International Enterprise (IE) Singapore.
 2009 Singapore Furniture Industries Council (SFIC) and the FederlegnoArredo (FLA), the Italian Federation of Wood, Cork, Furniture and Furnishing Industries, signed a memorandum of understanding (MOU). The MOU will promote better understanding, encourage knowledge-sharing and create further partnership opportunities between Singapore and Italian furniture players and designers.

Launched the Design DNA Programme at the official opening of IFFS/AFS 2009, a new initiative by the Singapore Furniture Industries Council that aims to boost overall design standards and capabilities of local furniture companies and designers. Supported by SPRING Singapore, the programme will be implemented over the next three years to assist the furniture industry in fully leveraging design as a key competitive advantage and driver for future growth.

Launched the Members Assistance Scheme (MAS), a financial package to assist its members weather the current economic uncertainties, for the third time. Under the MAS, up to S$1 million was handed out to eligible members to help lower business costs, strengthen business capabilities and explore new business opportunities to ensure sustainability, and facilitate their market diversification efforts.

 2010  Singapore Furniture Industries Council (SFIC) embarked on Green Initatives programs to raise awareness of the substainability issue and compliance issues, to assist companies in adopting good practices and to improve public health and quality of life.Corporatised the SFIC Training Division and started a new company called SFIC Institute on 28 October to focus on organising training programmes and seminars.
 2011  Launched Hospitality Asia and Deco Asia to co-locate with the annual IFFS/AFS.IFFS/AFS, Deco Asia and Hospitality Asia 2011 exceeded expectations with record visitors and sales. The trilogy of shows welcomed 536 exhibitors from 24 countries and 20,873 visitors from 112 countries as well as garnered US$289 million spot orders and US$3.02 billion follow-on sales.

Singapore Furniture Industries Council (SFIC) and Federmobili, the National Association of Furniture and Furniture Shops in Italy, signed a MOU on 14 April 2011. The MOU will promote better understanding, encourage knowledge-sharing and create further partnership opportunities between Singapore and Italian furniture players.

Singapore Furniture Industries Council (SFIC) and China National Furniture Association (CNFA) based in Beijing, signed a MOU on 06 July 2011. The signing of the MOU will ink the commitment between both countries to collaborate on programmes and improve industry practices in three major aspects: Information Exchange and Bilateral Business Collaboration, Design Development and Professional Training.

PatronMs Sim Ann
Senior Minister of State
Ministry of Communications and Information & Ministry of Culture, Community and Youth
Immediate Past PresidentMr Mark Yong
Executive Director
Ewins Pte Ltd
PresidentMr Phua Boon Huat
Director
AlphaLeap Consulting Pte Ltd
Presidential AdvisorsMr Tony Lin
President
Eurosa Furniture Co (Pte) Ltd

Mr James Koh
Deputy Chairman & Managing Director
KODA Ltd
Mr Choo Yong Fee
President
Cheng Meng Furniture Group (Pte) Ltd
Mr Bert Choong
Mr Andrew Ng
Business Advisor / Consultant
Mr James Goh
Mr Ernie Koh
Executive Director
KODA Ltd
Vice PresidentsMr Steven Chew
Executive Director
Sitra Global Pte Ltd
Mr Kenny Koh
Group Managing Director
Star Furniture
Mr Jake Tan
Executive Director
Admira Pte Ltd
Mr Joshua Koh
CEO
Commune Lifestyle Pte Ltd
Honorary SecretaryMr Gan Shee Wen
Group VP, Sales & Marketing
Koda Ltd
Assistant Honorary SecretaryMs Jamie Lim
Regional Marketing Director
Hawaii Furnishing Pte Ltd
Honorary TreasurerMr Marcus Wong
Director
Danovel Pte Ltd
Assistant Honorary TreasurerMs Emily Sim
Business Development Leader
NS Trading Pte Ltd
Executive Committee MembersMs Avelyn Teo
Director
Benel Singapore Pte Ltd
Ms Alison Kwok
Executive Director
Cathay Interiors 1974 Pte Ltd
Ms. Celine Ng
Founder
Fraction Design Studio
Mr Don Lim
Director
RH Design & Build Pte Ltd
Ms Fion Ng
General Manager
Grandwork Interior Pte Ltd
Mr Kaden Choa
Marketing Director
Excel Hardware Pte Ltd
Mr Kelvin Kwek
Director
Sungei Emas Pte Ltd

For more information, kindly visit www.singaporefurniture.com